IA Experience is the first Aragonese company specialised in artificial intelligence training and consulting. Founded by Alberto Laplaza and Iván Reyes, it was incorporated in September 2024 after starting as a Master’s thesis project at the University of Zaragoza. It delivers in-person and online training to multinationals, SMEs and public administrations in areas such as marketing, HR, sales, teaching and management. It organises ‘La Semana de la IA’ in Zaragoza (600 attendees and 40 speakers at its latest edition) and is currently incubated at Etopia.